Big Rock Rhino

Rhino Conservation & Protection

Phillip Hattingh and Vaughn Thompson founded Big Rock Rhino as part of the private consortium implementing a sustainable funding model for the conservation of rhino.

On average, one rhino is needlessly slaughtered for its horn every eight hours.

Rhino horn consists of keratin, much like the material human fingernails consists of, and like human nails, rhino horn regrows after it’s been trimmed. There is no logical reason to kill a rhino for its horn.

International trade of rhino horn for commercial purposes was prohibited by the UN body CITES – The Convention on International Trade of Endangered Species of Flora and Fauna - in 1977.

Implementing a Sustainable Funding Model for the Conservation of Rhino


Big Rock Rhino is part of a private consortium that has developed and is implementing a sustainable rhino conservation strategy that will make rhino more valuable alive than dead.

Currently only poachers and wildlife trafficking syndicates benefit from rhino conservationist's efforts. Breeders and game parks who bear the costs for security, feed, veterinary bills and the like receive virtually no return on their investment as they’ve not been permitted to trade in rhino horn.

The COVID-19 pandemic has further exposed the fragility of the current wildlife conservation funding model. With no income from tourism or hunting to pay the bills, wilderness areas along with the wildlife on them are under severe threat of having the land use changed to generate an income, the human toll has yet to be fully understood.